Commercial Outdoor Lighting: Why a Dark Storefront Costs You|Why Commercial Outdoor Lighting Matters After the Sun Goes Down|Lighting a Commercial Building

Your building is doing something at night

People drive past your building in the evening constantly, and what they see is either a lit facade or a dark rectangle. A dark building reads as closed, and in a quieter way it reads as not there. A lit one stays in the mental map of everybody who drives that road.None of this is decoration spending. A building people can find, recognize and walk up to comfortably after dark is working for you during hours you are not open. It is one of the few exterior expenses that runs every night without further input.

Where most of the return is

Signs only work close. A lit building works at driving distance. Light the features, not the whole face, so it becomes recognizable. Brand colors on the facade say something a static sign cannot.

Where customers actually are

An entrance nobody can locate after sunset is a real problem you never hear about. Make the way in obvious from wherever people park. Bistro and string lighting over an outdoor dining area is the difference between tables used and tables empty. Warm, low and glare free: permanent christmas lights the same rules as a home patio, with more riding on it.Commercial lighting decisions also tend to outlast the people who make them, so it is worth writing down what was installed and why while everybody still remembers.

Homeowners associations and developments

A neighborhood entrance is the sign for the whole development. Light on the entry structure and its landscaping signals that somebody looks after the place. Homeowners associations and developments treat it as part of the grounds, and many add holiday color at the entry.

Scheduling is where commercial jobs differ

The process does not change: look at the building, draw the plan, install it. What changes is when the crew can be on site. Install windows get built around your schedule, so it belongs in the first conversation.

The holiday advantage for businesses

With permanent hardware, seasonal color is a setting. Holiday colors in December. Orange in October. Team colors when the town cares about a game. Company colors the other eleven months. No annual booking, no crew on site, no seasonal line item.

Parking areas are part of the impression

The approach is rarely on the lighting plan, and it is the only part every visitor walks through. A dark lot or an unlit path from the car colors the whole visit. The walk matters, even though nobody puts it in a brochure.Worth saying: a commercial plan can be phased. Start where the building faces traffic, then move to the parts customers walk through.

Where to start

Every commercial building gives you a different set of surfaces and sight lines, so the plan follows a look at yours. EverCrest Lighting does commercial outdoor lighting for retail, restaurants, offices and residential developments across Upstate South Carolina and Western North Carolina, based in Greenville. Consultations are free. Reach them at (864) 252-1732 or [email protected].

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